Why exhibit?

Here are some of the most common reasons for people to attend an exhibition.

  • To showcase the success of their organisation.
  • To strengthen and renew relationships within the community.
  • To establish new leads with other participating businesses.
  • To reach their target audience.
  • To obtain research from their target audience.

How to achieve your objectives 

Whatever your reasons for exhibiting, you need to make sure that you have a strategy to ensure that you achieve your goals. Here are some of the things you can do to make sure your stand creates maximum impact:

Promote your Organisation’s Opportunities

It’s tempting to overload your stand with literature, promotional material, goodies and giveaways. Sometimes having dozens of brochures on a table simply invites people to pick them up, take them away and throw them in the bin on their way out. If you want to really engage with young people, here are some useful tips to draw people into your stand:

  • It is vital you devise an exciting, interactive demonstration/activity to showcase the opportunities available, including a brief insight into the background of your organisation.
  • Put literature inside your stand so that you can approach people as they come to look at it.
  • Print your web address on a card and encourage visitors to access your organisation’s information online.
  • Have testimonials to hand or better still have people (role models) on your stand who can showcase their own success and career paths.

Get the most out of your stand

You may want your stand to be different, or you might just want to make best use of space or position you’ve got. Even with limited resources, there are ways to ensure that your stand – stands out!

  • Make the most of your space.
  • If you have a back wall, use it to promote your opportunities.
  • Create a focal point—think about incorporating an eye catching feature to attract passing visitors. This could be a cardboard cut-out, an exciting video presentation or an interactive area.
  • Don’t overcrowd your stand with people or products—think carefully about the space you have.
  • Devise innovative ways to get your visitors’ attention, incentives such as competitions and small prize draws are a good way of doing this.

Choose the right team

You can have the most eye-catching stand with the most state-of-the-art materials, but if you’ve not got the right people you might as well pack up and go home. Never underestimate the power of the personal touch – getting the right people to promote your organisation will quite be the most critical decision you will make. Your team should:

  • Enjoy meeting people.
  • Be good listeners.
  • Be enthusiastic. 
  • Understand their audience – do they communicate well with other people?